Facebook is going to bring major changes in its news feeds. Facebook Inc CEO Mark Zuckerberg said in his article,”One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent”. In the new newsfeed Facebook will keep you away from business & media contents and show you more posts from your family and friends to keep you connected with them.
Research shows that strengthening our relationships improves our well-being and happiness. Facebook acknowledged Organizations may see a slight decrease with their popularity of Facebook posts after the change, as posts from business, brands and media will be shown less frequently into facebook newsfeed.
Mark said,”We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience.”
“It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.” – Fcaebook CEO mark also added.
As per Facebook this change will make users more connected and fell less lonely, users will be spending quality times on Facebook. in early years, the Facebook news feed was all about family and friends. But after in 2012, Facebook started showing “sponsored story” ads in user’s news feeds and since the annual revenues have increased from $5.1B to $40.2B last year. But it makes the newsfeed more crowded and congested with ads, Mark said that he felt a responsibility to make sure Facebook is good for people’s wellbeing.
After this update Facebook news feed will only be focusing over posts from family and friends which encourages user to start a new conservation. Though this change may decrease Facebook’s yearly revenue collection.
The CEO of Facebook has also said,”Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”
He also stated,”At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”
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